The British Institute of Kitchen, Bedroom and Bathroom Installation (BIKBBI) represents thousands of skilled tradespeople and works with some of the biggest players in home improvement retail and manufacturing. Well known in their own industry, they came to Showrunner for help winning national attention.
We worked with BiKBBI’s CEO to translate the association’s interests in skills, workforce planning and consumer protection into a set of economic policy positions, captured in a host of briefing papers, press releases and other content. Alongside this, we developed and delivered a set of PR and engagement campaigns to generate mainstream media coverage and build alliances with like-minded bodies in other industries.
Our work has led to an increase in national press coverage for BIKBBI and direct engagement with the Secretary of State for Business, Innovation and Skills. As a result, BiKBBI has seen an increase in enquiries from potential members and corporate partners.